Slix founder Greg Hall had been searching for underwear that fit his active professional and personal lifestyle for years. Traditional cotton underwear, with its shortcomings --it stretches out, retains moisture, comes untucked, and doesn’t move with you -- just wasn’t cutting it.

Department stores still predominantly offered cotton underwear, differentiated only by brand and value. You could select the $52 pair with the designer label or the generic 3-pack for $12. Functionally, there was very little difference.

Athletic stores offered garments that utilized performance materials, but none that were designed with the versatility to meet the daily needs of an active professional.  Hall wanted underwear that would not only be functionally superior to cotton, but also versatile enough to wear to the office, under jeans or shorts, working out, or under his board shorts at the beach.

There the idea was born: Slix would do for professional men what garment manufacturers had done for athletes a decade before – provide them with revolutionary products that fundamentally enhanced their comfort and performance.

Slix launched in November 2009 as an online, direct-to-consumer business with the mission to enhance the lives of professional men through superior products and exceptional service.